Concours Du Temp is a division of Swiss Packaging

From concept to Swiss Watch Brand

Jacob & Co. — From Urban Brand to Swiss Watchmaker

Engineered between the United States and Switzerland 

Swiss Packaging builds Swiss Watch Brands through our Concours Du Temps Division

Jacob & Co. Five Time Zone watch representing the brand’s transition from the New York Diamond District to Swiss haute horlogerie. Developed and supported by Swiss Packaging through brand structuring, risk management, and execution at Swiss standards.

Jacob & Co. 5 Time Zone Watch

Concours du Temps represents Swiss Packaging’s approach to watch brand development—built on the experience and success of launching and evolving Jacob & Co., alongside other select watch projects.

It began in the Diamond District — it became Swiss

Swiss Packaging brought Jacob & Co. into the international watchmaking market, establishing its presence at Baselworld and laying the foundation for its position within high luxury.

CAD study of diamond setting and case structure for a Jacob & Co. watch. Illustrates the technical planning behind high-density stone placement and surface geometry.

Jacob & Co.’s entry into Baselworld was not inevitable. Swiss Packaging made it possible —through structure, risk, and execution at Swiss standards.

Swiss Brand Creation & Execution

Swiss Packaging engineered the operational foundation behind the brand—integrating design, manufacturing, presentation systems, and global execution into a structure capable of operating at Swiss standards.


An international sales director was identified, recruited, and personally trained prior to engagement with the client—bringing structured retail experience from European electronics distribution and global brand environments.

Retail watch box for the Jacob & Co. Five Time Zone collection, produced during the brand’s initial market entry. This phase preceded refinement and alignment with Swiss standards—executed by Swiss Packaging.

Swiss Packaging secured access to ETA movements through business partners during a period of restricted supply, ensuring continuity of production at a critical stage of development.

Product engineering was fundamentally redefined, transforming early-stage construction into Swiss-standard watchmaking—both technically and perceptually. Core structural components were upgraded from basic materials to precious metal assemblies, significantly improving durability and perceived value.

Jacob & Co. Five Time Zone watch featuring a gold case and pavé diamond dial. A signature early model reflecting the brand’s emphasis on visibility, multi-time functionality, and statement-driven design.

The product architecture evolved from multi-quartz configurations to mechanical automatic movements, culminating in the development of an Automatic Five Time Zone watch incorporating newly introduced complications under licensed Swiss movement technology. Early product programs were developed and manufactured, including the brand’s first women’s watch—establishing initial product range expansion and market positioning.

Jacob & Co.’s early tourbillon watch in a restrained configuration. Represents the brand’s first step into mechanical watchmaking—establishing a foundation within Swiss horology.
Jacob & Co. “The Angel” watch with diamond-set rectangular case and dual-display dial. A distinctive design language developed during the brand’s transition into high-luxury watchmaking.

Swiss Packaging operated as both strategic advisor and execution partner during the brand’s formative stage.

Baselworld

Swiss Packaging established Jacob & Co.’s initial presence at Baselworld within Halle 4, securing a prime position at the main arrival point on the second level.

Baselworld Entry

Jacob & Co.’s initial Baselworld exhibition stand. Swiss Packaging fully managed the project—from concept through execution—enabling the brand’s entry into the Swiss watchmaking industry.

The brand was subsequently advanced to the Diamond Hall (Halle 3), reflecting a significant elevation in positioning within the fair.

Architectural exhibition environment for Jacob & Co at Baselworld designed by Swiss Packaging, translating the 57th Street flagship into a luxury presentation space
Luxury watch display system developed for Jacob & Co Baselworld stand with integrated lighting and presentation architecture

Jacob & Co Baselworld, Halle 3 — exhibition environment by Swiss Packaging

Jacob & Co. Basel Fair, Halle 3 — display systems and lighting by Swiss Packaging

Through direct negotiation, a future placement within Halle 1 was secured in advance of the new hall’s completion.

Architectural exhibition stand for Jacob & Co at Baselworld designed by Swiss Packaging to reflect 57th Street flagship identity
Luxury watch exhibition stand entrance for Jacob & Co at Baselworld designed for brand presence and client experience
Client engagement area within Jacob & Co Baselworld exhibition stand designed by Swiss Packaging for high-end watch presentation

Jacob & Co Exhibition Stand Halle 1.1 at Baselworld.

Upon delivery of the new Halle 1, Jacob & Co. was positioned front row on the second level at the escalator—one of the most visible and strategically significant locations within Baselworld.

This progression—from entry to premier placement—was executed over time, establishing the brand’s position within the upper tier of the Swiss watch industry.

Entry into Baselworld — an uncommon achievement within the closed Swiss watch industry.

Concept & Design Development

Concept design for Jacob & Co.’s Baselworld exhibition stand. Swiss Packaging established the spatial structure, visitor flow, and operational framework—creating a controlled environment for the brand’s entry into the Swiss watchmaking industry.
Concept design for Jacob & Co.’s Baselworld Hall 3 (Diamond Hall) exhibition stand. Swiss Packaging structured the spatial layout, visitor flow, and presentation system—marking the brand’s advancement to a higher level within Baselworld.

Execution

Interior view of Jacob & Co.’s Baselworld exhibition stand. Swiss Packaging executed the full environment—integrating display systems, lighting, and presentation to deliver a controlled and cohesive brand experience aligned with Swiss standards.
Jacob & Co.’s Baselworld Hall 3 (Diamond Hall) exhibition stand. Swiss Packaging delivered full execution, translating the 57th Street flagship retail concept into a controlled Baselworld environment—integrating architecture, display systems, and lighting at Swiss standards.

When luxury execution is critical — Swiss Packaging

Entrance to Baselworld in Basel, Switzerland—the international exhibition where leading watch and jewelry brands establish presence, positioning, and industry recognition.

Geneva

Cultural Integration & Market Legitimacy

Swiss Packaging established a formal presence for the brand in Geneva, recognizing that participation in the Swiss watch industry requires more than product—it requires cultural legitimacy.

Rue du Rhône in Geneva, Switzerland—one of the world’s leading luxury retail streets. Swiss Packaging established Jacob & Co.’s first Swiss address here, positioning the brand within the Swiss watchmaking ecosystem and luxury retail network.

A Geneva office was created by Swiss Packaging, providing the brand with a Swiss identity and the credibility necessary to engage with established suppliers and industry networks.

This strategic foundation enabled direct access to the Swiss watchmaking ecosystem, allowing the brand to operate within its cultural and professional framework.

57th Street

Jacob & Co.’s flagship boutique on 57th Street in New York. Swiss Packaging executed the completion detailing, display system design and installation, and showcase lighting design—delivering a fully controlled retail presentation environment.

Jacob & Co moves from the Diamond District to a Mid-Town Location between Park and Madison Avenue, this completely lifts the brand from an the King of Bling to a haute gamme address.

Brand identity, presentation systems, and product positioning were developed to align with high watchmaking standards.

Execution & Completion

The flagship retail environment, originally designed by Arnell, had stalled prior to completion. Swiss Packaging was engaged to assume full responsibility for delivering the project under immovable time constraints.


Swiss Packaging museum installation team executing precision installation of display systems, ensuring alignment, detailing, and presentation at the highest level.
Swiss Packaging museum installation team preparing the retail environment, coordinating display systems, lighting, and presentation as part of flagship execution.

An experienced team was mobilized and directed across all phases of construction and installation. Through continuous, hands-on management, the space was completed in time for its scheduled opening.

The result was a fully realized retail environment that established the brand’s physical presence and set the standard for future development.

Pillon display case by Swiss Packaging, a custom-designed luxury showcase integrating structure, proportion, and lighting to elevate retail presentation.
Completed interior of the Jacob & Co. 57th Street flagship. Swiss Packaging delivered display systems and lighting, creating a controlled luxury retail environment with consistent product presentation.
Luxury retail environment executed by Swiss Packaging, integrating display cases, lighting, and spatial flow to enhance visibility, presentation, and customer experience.

Swiss Packaging transformed the original retail concept into a complete brand system—carrying the architectural language of the store through to packaging, presentation, and product.


The result was a unified visual identity where every element—from display to box—spoke the same design language.


This work did not follow the original design—it resolved it.

A distinct visual language was developed and deployed across product, packaging, and retail—establishing a recognizable identity that influenced subsequent collections.

Selection of Jacob & Co. watches representing the brand’s early product range. The collection established a distinctive design language and product identity, supporting rapid market recognition and global expansion.
Digital development of Jacob & Co. watch designs, illustrating early-stage engineering and product definition within the creation process.
Technical development of unique tourbillon and components, reflecting the detailed engineering and design refinement behind the finished product.
Assembly of watch components, demonstrating precision craftsmanship and the transition from design to physical product.
Hand-assembly and detailing of watch components, representing the final stage of refinement before completion.

Inside Jacob & Co.: watch development and hand finishing.

From an urban jewelry identity to a Swiss high complication watchmaker operating within the upper tier of luxury—this transformation was engineered in its entirety by Swiss Packaging.

Developing and Supporting International Brands

Swiss Packaging develops brands over time—combining strategy, network, and execution to establish credibility within the highest levels of luxury.


Jacob & Co. is a direct result of this approach.


Swiss Packaging brings deep luxury branding expertise—refined through experience, informed by instinct, and proven through execution.


At the time, the watches themselves did not yet reflect the standards of Swiss haute horlogerie, creating a degree of uncertainty within the Swiss industry. Swiss Packaging addressed this through positioning, presentation, and network.


The association with Jorg Hysek—one of the most recognized designers of the period—brought immediate credibility and visibility. His presence at the stand attracted leading figures in watchmaking, including Gérald Genta and Daniel Roth, along with numerous independent watchmakers and industry collaborators.


This convergence established Jacob & Co. within the Swiss watchmaking conversation, enabling relationships that would form the foundation of its future development. Swiss Packaging’s network, positioning, and execution transformed initial uncertainty into engagement at the highest level of the industry.

The development of Jacob & Co extended beyond the watch itself. In collaboration with Swiss Packaging, the brand’s packaging, retail presentation, and visual environment were developed as a unified system, supporting its transition into a Swiss luxury watchmaker.

Confidential. By appointment.

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Concours Du Temps

Swiss Packaging LLC — Creating Luxury

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